Item: Monetate
Rating: 10
Author: Verified User

Overall Satisfaction with Kibo Personalization, powered by Monetate & Certona

Use Cases and Deployment Scope

We use Kibo/Monetate here on a daily basis in order to deliver optimized journeys to all our users. Monetate feeds our core usability testing purposes, be AB testing or using AI to dynamically allocate users to winning variants. We also use Kibo product recommendations across the site which have been a massive contributor to our customer's engagement.

Pros and Cons

Pros

Multivariant Testing.
Product Recommendations.
AI Personalisation.

Cons

More Flexibility with recommendations logics.
More involvement with experience planning and strategy.
More events to keep up with what other companies are utilising monetate to achieve.

Return on Investment

Increase in site revenue.
Much more optimised user journey.
Ease of rolling out huge site changes with varying increments of traffic.

Key Insights

Do you think Monetate delivers good value for the price?

Yes

Are you happy with Monetate's feature set?

Yes

Did Monetate live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Monetate go as expected?

Yes

Would you buy Monetate again?

Yes

Other Software Used

Google Analytics, Quantum Metric, monday.com

Likelihood to Recommend

In terms of multivariant testing, it is probably one of the most flexible and powerful tools I've used. It's really easy to quickly tweak and change site elements without the need for any coding knowledge. Should you have coding knowledge the tool is even more powerful. The only criticism would be allowing conditional logic in their recommendations engine, i.e. allowing certain logics to fire over others based on what the user is looking at/has carted.

Comments

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Powerful multivariate and personalisation tool!

Software Version

Modules Used