Monetate is a blast to use!
April 02, 2022
Monetate is a blast to use!

Score 8 out of 10
Vetted Review
Verified User
Software Version
Other
Modules Used
- Testing and Optimization
- Customer Segmentation & Targeting
Overall Satisfaction with Kibo Personalization, powered by Monetate & Certona
Our company uses Kibo's Monetate platform to run A/B testing and customer segmentation, allowing us to refine both our content strategy and product roadmap. Our activities in Monetate cover the entire funnel of our e-commerce site, from content through products and checkout. Monetate allows for very agile development and learning.
Pros
- Extremely flexible campaign creation.
- Very intuitive user interface.
- Custom targeting based on internal datasets and site contents.
- Helpful tech support.
Cons
- While effective for personalization, there are limits to Monetate's ability to run personalization at scale.
- Monetate has a limited ability to nest personalization inside A/B tests, for example, to test 3 pieces of content targeted to 3 customer segments vs. 5 pieces of content targeted to a separate breakdown of customer segments.
- The ability to target a campaign to visitors who have seen a specific variant in another A/B test is lacking.
- Speed to market.
- Increases to conversion and revenue.
- Decreases in bounce rates.
- Better site engagement.
Do you think Monetate delivers good value for the price?
Not sure
Are you happy with Monetate's feature set?
Yes
Did Monetate live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Monetate go as expected?
I wasn't involved with the implementation phase
Would you buy Monetate again?
Yes
Comments
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