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Monetate is a blast to use!
April 02, 2022

Monetate is a blast to use!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Testing and Optimization
  • Customer Segmentation & Targeting

Overall Satisfaction with Kibo Personalization, powered by Monetate & Certona

Our company uses Kibo's Monetate platform to run A/B testing and customer segmentation, allowing us to refine both our content strategy and product roadmap. Our activities in Monetate cover the entire funnel of our e-commerce site, from content through products and checkout. Monetate allows for very agile development and learning.
  • Extremely flexible campaign creation.
  • Very intuitive user interface.
  • Custom targeting based on internal datasets and site contents.
  • Helpful tech support.
  • While effective for personalization, there are limits to Monetate's ability to run personalization at scale.
  • Monetate has a limited ability to nest personalization inside A/B tests, for example, to test 3 pieces of content targeted to 3 customer segments vs. 5 pieces of content targeted to a separate breakdown of customer segments.
  • The ability to target a campaign to visitors who have seen a specific variant in another A/B test is lacking.
  • Speed to market.
  • Increases to conversion and revenue.
  • Decreases in bounce rates.
  • Better site engagement.
Very responsive and helpful, although development requests sometimes take a little while to be processed.
While likely helpful for newer players in personalization and A/B testing, Kibo's guidance may be less helpful for advanced testing and optimization programs.
User interface is extremely easy - and fun - to use!

Do you think Monetate delivers good value for the price?

Not sure

Are you happy with Monetate's feature set?

Yes

Did Monetate live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Monetate go as expected?

I wasn't involved with the implementation phase

Would you buy Monetate again?

Yes

Monetate is incredibly effective at A/B testing in a variety of scenarios, from the location and display of content to more advanced changes that can be built in Javascript. Monetate also makes it extremely easy to run successfully tested experiences while the product and content teams work through their backlogs of fully implementing them. I do not have experience using Monetate's product recommendations.