Item: Klaviyo
Rating: 9
Author: Marcus Sorensen

Overall Satisfaction with Klaviyo

Use Cases and Deployment Scope

Klaviyo is a key part of our direct-to-consumer tech stack and is critical in our conversion process. Our product has a higher price point, and having a tool that allows us to consistently re-engage with our site visitors and customers is critical in the conversion process.

Pros and Cons

Pros

Email and SMS Newsletters.
Drop campaigns for retargeting.
Tracking and integrating with our other technology.

Cons

possibly templates and best practice concepts.
better email delivery.
integrating with FB paid ads platform.

Return on Investment

Improve overall site conversion rate.
Lower cost per acquisition.
Improve customer experience.

Systems Integrated With

Shopify

Easy to achieve.

Unified Data

We have not used that much.

Acquisition, retention, upsell.

Key Insights

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Other Software Used

Shopify, FBAPP.US - Facebook Apps and Tabs, Retention.com

Likelihood to Recommend

D2C consumer websites are designed to convert site visitors to paying customers. There may be many other applications, but this is how we use it, and it has been a very good fit and critical in helping increase our conversion rate and lower our Cost per Acquisition.

Klaviyo Feature Ratings

Comments

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Key piece of our tech stack.