March 14, 2018
Score 10 out of 10
Overall Satisfaction with Lead Forensics
Lead Forensics was used primarily by a smaller group that was responsible for generating leads in our organization. We were able to generate really solid leads, along with their contact information. After an email marketing campaign, it was great to see who clicked through the campaign and what specifically they were looking at.
- It was incredible to see who is visiting your website and what they're looking at!
- Lead Forensics did a great job almost "training" us on the best way to use the information and how to be tactful when reaching out to leads.
- The interface was very user-friendly and provided an easy way to take the leads and delegate them to the sales team.
- The product was a little bit pricey.
- Some of the leads still required some legwork to get contact information on your leads.
- At times, the sales staff seemed very pushy. Used-car-salesman-like.
- In the end, we canceled our subscription, however, we had a couple solid leads from our use. We reached out to those clients. We didn't generate actual business, but at least we're on their radar.
- In general, we have a better understanding of the marketing capabilities Lead Forensics can offer us. They provided us all of the tools we'd need to be able to recommend it to our clients.
- We were able to see the effects of our marketing and learn from their successes of different tactics.
Lead Forensics gives you much more detail. You can actually see the company names of people visiting your website. However, the obvious downside is that it costs money. For us, we use Google Analytics on an on-going basis, and Lead Forensics was a nice tool to have for a short amount of time.
Lead Forensics is great if you've got a robust website that is highly integrated into the rest of your marketing. It was helpful for our company, and I can see a use for our clients. However, a larger budget is critical, because I think it would best work in combination with other marketing efforts.