Great at what it does, but not the cheapest
Doug Mancosky | TrustRadius Reviewer
May 09, 2018

Great at what it does, but not the cheapest

Score 8 out of 10
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Overall Satisfaction with Lead Forensics

We used Lead Forensics to augment Google Analytics. We're a high dollar low volume seller and broad demographics aren't as important as the company-specific information. Lead Forensics let us know what companies were considering our technology perhaps even before they reached out and contacted us. Customers typically research longer and contact later in the selling process than years before so this type of information is valuable to us.
  • Good website
  • Great e-mail alerts so you don't always have to remember to log in to the website
  • Good customer service
  • The educational webinars could be more than "used car" sales techniques
  • A bit pricey with some cheaper alternative out there now
  • If you have multiple domains you'll pay a lot
  • Proactively reach out to customers before they reach out to you
  • On long sales cycles, you know when current customers have activity on your site
  • Prepared for customers before they reach out to you
Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
Much of the information duplicates stuff you can get for free from Google. The real magic here is getting the company names. Now it's not going to give you a specific person or a specific department, it's still up to you to do some old-fashioned sales through LinkedIn and the such to make a connection.

Evaluating Lead Forensics and Competitors

  • Product Features
At the time we started it was really the only product of its type we were aware of and the free trial really sold us as during that time it made us aware that a long-term prospect's interest had heated-up as they were hammering our website.
I'd look at several of the cheaper alternatives that are out there and see how inferior they really are given the dramatically lower price point.