A really robust way to allocate leads
August 19, 2025

A really robust way to allocate leads

Kyle McKinley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lead Forensics

As a B2B refurbished computer business, Evergreen Electronics uses Lead Forensics to identify anonymous website visitors, as well as track their origin using UTMs. This allows us to uncover high-intent sales leads, understand their interests, and reach out at the perfect time. Additionally we are able to take these leads and port them directly to our CRM, Zoho.

Pros

  • Showing us leads that we would otherwise be completely unaware of
  • Lead organization
  • Targeted origin tracking using UTMs

Cons

  • The user interface isn't the most intuative, but is still pretty good
  • The ability to expand the contents of our dashboard would be nice
  • Maybe a way to toggle 'Key Pages' from icons to text
  • It has allowed us to have prospects even during our slow months
  • It has helped of think of new ways to organize the User Experience on our own website based on prospect behavior
  • Has allowed us to see the effectiveness of our emails cold campaigns in real time. This has allowed us to think about what works and what doesn't when it comes to cold outreach.
Especially after a couple of short training calls, the usibility is pretty great and easy. Though it can be a bit difficult for everyday, overall navigation since it is so dense with vocabulary and features. Otherwise, it's great to know that we have such customer service that is always quick to respond and eager to get on a call so we can operate smoothly.
While I personally don't have a ton of experience with Zoominfo, our sales team is raving about how much better Lead Forensics has been.

Do you think Lead Forensics delivers good value for the price?

Yes

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

Yes

Did implementation of Lead Forensics go as expected?

Yes

Would you buy Lead Forensics again?

Yes

You guys are great at identifiying high-intent leads, as well as really great at web tracking and UTM tracking. The ability to see where a lead is originating is extremely valuable information that allows us to be more nuanced in our appraoch and how we communicate with that lead. However, It does seem to really only apply to our B2B branch and is not all that useful for our B2C.

Lead Forensics Feature Ratings

Web Analytics
9.6
Traffic Reporting
10
Lead Conversion Tracking
10
Behavior Analysis
10
Bounce Rate Measurement
10
Device and Browser Reporting
10
Pageview Tracking
9
Event Tracking
9
Reporting in real-time
10
Referral Source Tracking
10
Customizable Dashboards
8

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