Fantastic tool for Email Marketing Automation
Updated June 16, 2015

Fantastic tool for Email Marketing Automation

Srikanth Acharya | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Landing Pages
  • Autoresponder
  • Analytics

Overall Satisfaction with LeadSquared

I have been using LeadSquared for a few months now for my eCommerce site www.OffiNeeds.com and I am very excited about what it does. I was previously using MailChimp for my email marketing and needed to use a different software to build landing pages. While I was looking for a tool that does both, what I got from LeadSquared is much more. Initially I was concerned if the quality of their email delivery would be as good as MailChimp, but within the first two to three autoresponders those concerns were put to rest.

Pros

  • Responsive Landing Pages
  • Multiple data points to trigger autoresponders
  • Fantastic Customer Support

Cons

  • Their focus is not so strong in B2B and eCommerce.
  • Monthly payments are not automated.
  • Excellent customer engagement
  • Easy customer engagement
  • More relevant emails
I moved from MailChimp to LeadSquared. Primarily because I wanted landing pages and email marketing in one software. Plus I wanted more advanced ways of segmenting customers and data based triggering of autoresponders.
I think email marketing is a must have for any business. I cannot think of anyone who does not need it. But for those who are just starting off, LeadSquared may be a little advanced.

LeadSquared Feature Ratings

9.1
WYSIWYG email editor
10
Dynamic content
10
Landing pages
8
A/B testing
8
Mobile optimization
10
Email deliverability reporting
8
List management
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
CRM Project Management ()
Not Rated

Using LeadSquared

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