LeanData Review.

From a technical standpoint, I use LeanData as a revenue orchestration platform. I configure LeanData's FlowBuilder to create complex, visual routing graphs for various Salesforce objects, such as Leads, Accounts, and Contacts. Our implementation addresses several key business problems: 1. Lead Management: I build and maintain our routing logic to ensure that all inbound leads are automatically matched to the correct existing account and assigned to the appropriate sales rep within seconds. This process is far more dynamic and dramatically improves the speed-to-lead. 2. Data Inaccuracy: LeanData’s fuzzy matching rules are crucial for maintaining data hygiene. They prevent duplicate records and ensure new leads and contacts are properly connected to existing accounts, saving our reps from manual data cleanup.