Viable platform to target high valued consumer pool
March 13, 2017
Viable platform to target high valued consumer pool
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Marketing Solutions
The Linkedln Marketing Solution is one of the several digital advertising platforms we work with to target specific audience demos especially household incomes of 100+. There is difficulty in targeting consumers based on research ( i.e Simmons, IPSOs Affluent Survey) because much of it is self-reported. However, based on the correlation between salaries and company titles, it has become much [more] feasible to target the right consumer with the right creative.
- Unlike regular emails, LinkedIn inboxes are not as heavily congested and thus more effective in serving organic ads to your targeted audience.
- Linkedlin Marketing solutions has done well in exposing our targeted audience with our creative but they have been rather slow in optimizations especially given that time is crucial for ad flights.
- This is difficult to estimate, but it has added exposure to our overall campaign which has helped lead to ROI in lower funnel metrics.