Overall Satisfaction with LinkedIn Marketing Solutions
We use linkedin marketing solutions as an agency for our client specifically to advertise their B2C services to prospective customers.
- Robust Targeting Options.
- Professional Client base. Perfect for our client's business.
- CPC pricing.
- User interface is a little clunky.
- Reporting could be more robust.
- Expensive.
- Mainly positive ROI.
- Low traffic due to enhanced targeting.
- Scaleability can be adjusted depending on campaign need.
LinkedIn marketing solutions is great for its narrow targeting options. Being able to target professionals at scale is ideal for certain clients' business needs. The reach of Facebook and Twitter is not matched by LinkedIn and the Google and Bing scale is also larger than LinkedIn's pool too.