Spend less time running successful campaigns
March 10, 2017
Spend less time running successful campaigns
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Marketing Solutions
Currently the marketing team is using LinkedIn Marketing Solutions to create inbound leads, awareness and to nurture potential prospects.
- The tool is easy to use.
- The support available is useful.
- Built in testing makes it easy to experiment with different content.
- Targeting isn't great. With all the information LinkedIn has about its users I feel as though the targeting can be much better.
- Clicks are very expensive causing spending to be much higher than Google AdWords. If the targeting was better it would help to decrease wasted clicks that you see when you have more general type targeting.
- Hard to track conversions within the tool. I need to set up utm links to be able to track conversions within Hubspot or Google Analytics.
- It has increased our website traffic.
- It has brought in some good quality leads that have converted.
- It has definitely helped our awareness efforts.
I think LinkedIn Marketing Solutions is much easier to use than Google AdWords. That being said Google AdWords has much better targeting and doesn't cost as much if you know how to properly use the tool. LinkedIn Marketing Solutions clicks are generally more expensive, but have better quality leads with higher conversion rates. From an awareness perspective, it does a much better job than Google AdWords. From an investment standpoint, LinkedIn Marketing Solutions is better because you don't have to spend as much time or money learning how to use the tool. The support is much better than AdWords.
LinkedIn Marketing Solutions Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved No escalation required Immediate help available Support understands my problem Support cares about my success | None |
No - Didn't know that there was an option to pay for premium support.
Yes - Yes
Using LinkedIn Marketing Solutions
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Creating ads and testing them
- Setting up a campaign
- Setting up the budget
- Tracking conversions
- Targeting