Item: LinkedIn Marketing Solutions
Rating: 9
Author: Chris Gardner

Overall Satisfaction with LinkedIn Marketing Solutions

Use Cases and Deployment Scope

We use LinkedIn Marketing Solutions to target content to potential customers and future candidates for employment.

Pros and Cons

Pros

Position ad content in front of our LinkedIn audience
Easy to understand user interface
Ability to schedule content
Tracking and reporting on engagement and conversions

Cons

Understanding how to reach your targets can be difficult

Return on Investment

We've seen great engagement on our content pieces, with several conversions

If your target demographic is spending time on LinkedIn, then it is a great place to spend money. Many professional organizations don't benefit from marketing on other social platforms (Twitter, Facebook, etc.), so this is a great way to get a different audience.

Comments

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LinkedIn Marketing for Professional Organizations is Key