The B2B Lead Gen Tool You Aren't Using
April 12, 2018
The B2B Lead Gen Tool You Aren't Using
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Marketing Solutions
LinkedIn Marketing Solutions is being utilized to run targeted brand awareness and lead generation campaigns. We use the platform to users via Sponsored Ads and LinkedIn InMail. We are able to target users by job title, interests, experience, and numerous filters to ensure we are reaching to the right audience. Currently, the marketing platform is only used within our marketing organization.
Pros
- Highly targeted traffic - LinkedIn is a great resource for B2B companies
- Lead Gen Forms - LinkedIn enables advertisers to place lead forms as in the advertisement itself
- InMail - you can send targeted messages to user's inboxes to promote whitepapers, guides, and other information of value
Cons
- Cost - the CPCs and cost per send (with InMail) is more expensive than that on alternative social platforms
- Direct Response Marketing - LinkedIn doesn't seem to perform well if the goal is to get users to buy something, the platform seems more suited for brand awareness and lead generation
- Analytics platform - the main KPIs are provided; however, it is hard manipulate data and see low level information on campaigns
- Ad creation tool - it feels very dated, it is slow and clunky, lacks many features
- Increase in target leads
- Referral traffic to our site
- Increase in brand awareness
LinkedIn Marketing Solutions provides targeted users that are ripe for B2B business; however, the cost to reach those users is more expensive the other social platforms. However, for awareness marketing and lead generation - LinkedIn Marketing Solutions offers great ways to connect and interact with potential B2B customers.
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