Item: LinkedIn Marketing Solutions
Rating: 9
Author: Adanne Chinmaobi

Overall Satisfaction with LinkedIn Marketing Solutions

Use Cases and Deployment Scope

Professionals are a core part of our day to day customer target and thus LinkedIn has been a reliable platform for the marketing department in my organization, to prospect for new customers and also put our services in the face of prospective customers.

We make use of LinkedIn marketing tools such as Sales Navigator and most importantly LinkedIn Ads. While LinkedIn Sales Navigator makes social selling across the LinkedIn network easier, LinkedIn Ads. allows us to target specific demographics of the LinkedIn social network.

Pros and Cons

Pros

Targeted ads - LinkedIn targeted ads. Enable us at the marketing department of my organization to place interesting advertorial content in the faces of LinkedIn users, who fall into the category of our targeted audience and are thus likely to be interested in using our services.
Sales Navigator - LinkedIn sales navigator allows myself and colleagues to tap into the population of professionals present on the network and increase our sales pipeline.
Linkedin Company pages - This marketing tool has allowed LinkedIn users to independently discover my company, and by extension discover our fantastic products and services.

Cons

LinkedIn Marketing Solutions ,although effective are way too expensive and can be more competitively priced.
Geographical targeting in the case of LinkedIn ads can be improved. As an example, LinkedIn currently allows us target cities and countries with our ads.
There is no way to target specific towns and districts.

Return on Investment

LinkedIn marketing solutions has led to increased service and product sales.
LinkedIn marketing solutions has made our services more popular, amongst professionals.
LinkedIn marketing solutions has made it easier to measure the impact of our marketing efforts.

Key Insights

Do you think LinkedIn Marketing Solutions delivers good value for the price?

Yes

Are you happy with LinkedIn Marketing Solutions's feature set?

Yes

Did LinkedIn Marketing Solutions live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Marketing Solutions go as expected?

I wasn't involved with the implementation phase

Would you buy LinkedIn Marketing Solutions again?

Yes

Support Rating

Asides from official support materials made easily available by LinkedIn themselves, there are millions of user generated contents created to help users take advantage of what LinkedIn offers users of its marketing solutions.

Usability

While LinkedIn marketing solutions became easier to use as I gained more experience with them, they are not intuitive in the terms of its user interface design and structure, especially in my early days of using them.

Likelihood to Recommend

LinkedIn Marketing Solutions are fantastic for targeting professionals across most industries. There is no social networking platform which boasts as many professionals as LinkedIn, thereby making LinkedIn Marketing Solutions the best way to take advantage of the broad LinkedIn professional population.

Comments

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