Item: LinkedIn Premium Business
Rating: 10
Author: Roy Haverkotte

Overall Satisfaction with LinkedIn Premium Business

Use Cases and Deployment Scope

I use LinkedIn Premium Business in my organization as the main account for marketing on social media. All posts we send out go through my personal account with a copy to my colleagues account and our company page.

Pros and Cons

Pros

Better search results through more filteroptions
More clickable pages
More inmail and contact possibillities

Cons

More open video presentations from products
Integration of more crm systems like Brevo, Nimble crm and tools like Retool
A better way to show your own posts, articles and content and see reports, vistitors and likes on one page
As for the above, more detailed reports
More guided ways to be a better poster, content creator

Return on Investment

Easier to find new customers
See earlier if customers and contacts change jobs
Find out more about other companies
Find out about possible new contacts

Usability

There is much more to do on the interface and give the user more control over his my account pages and content.

Alternatives Considered

LinkedIn Sales Navigator, LinkedIn Jobs and LinkedIn Learning (Lynda.com)

LinkedIn Premium Business is the best tool to use if you are in sales. There are soo much possibillities to use in finding new business. No other tool know to me can do this.

Key Insights

Do you think LinkedIn Premium Business delivers good value for the price?

Yes

Are you happy with LinkedIn Premium Business's feature set?

Yes

Did LinkedIn Premium Business live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Premium Business go as expected?

Yes

Would you buy LinkedIn Premium Business again?

Yes

Other Software Used

Brevo, Retool, jira software

Likelihood to Recommend

In sales the LinkedIn Premium Business account suits very well offering many more options then the basic account. On the other hand the Sales NAVIGATOR account is the ultimate account for sales managers and sales teams.

Comments

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LinkedIn Premium Business, sales to the max