Item: LinkedIn Sales Navigator
Rating: 8
Author: Gerry Dapergolas

Overall Satisfaction with LinkedIn Sales Navigator

Use Cases and Deployment Scope

We use it for our clients. It helps us identify prospects, get to know them and also send them/connect with them with relevant content. The research function of LinkedIn Sales Navigator is great, as it helps you do a thorough market research internationally. The added bonus of InMail is a great way to send high-quality prospects content.

Pros and Cons

Pros

Market research
Connect with prospects
Send content to high quality prospects

Cons

Research functionality could be a bit more user friendly
It would be helpful if you could export lists/saved leads
There should be a special "connection request" for Sales Navigator users

Return on Investment

Has helped us nurture leads, and close deals
Saved us time and money by making market research accessible
Started initial conversations with high quality leads

Alternatives Considered

There isn't a similar platform like LinkedIn Sales Navigator that I know of. LinkedIn Sales Navigator has a unique offering as it enables you to access LinkedIn's rich database, and also connect with your prospects. Finally, with a few integrations (SalesForce) sales teams can get a clearer picture of their data and leads

Likelihood to Recommend

B2B prospecting, market research, start initial conversations with high-quality leads.

LinkedIn Sales Navigator is well suited for B2B marketers/sales teams as most professionals are on LinkedIn. Another example is connecting with people that have interacted with your brand, and you just need to start a conversation about how you can help them.

LinkedIn Sales Navigator Feature Ratings

Comments

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Great for Market research, and connecting with high quality leads