Expensive, But Awesome!
April 28, 2022
Expensive, But Awesome!
Score 9 out of 10
Overall Satisfaction with LinkedIn Sales Navigator
I've been using LinkedIn Sales Navigator for the past 5 years now. It's a powerful database tool for customer relationship management, as well as hunting new prospective clients. In easier words, it puts order to chaotic TAM. The scope of use-cases ranges from researching to hunting, farming, sharing, searching as well as capturing important notes.
- Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
- Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
- Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
- Industry Filter: This is one of the things which definitely can and should be improved. Many companies exist on LinkedIn with an incorrect industry mapping. Moreover, I'd love a feature where industry grouping is possible. Online Retail is a primary Industry. And Fashion, Apparel, Utilities, Consumer Goods are sub0industries.
- Sales Intelligence: ZoomInfo and G2 do this pretty well. Buying signals are provided in various forms and manners for the Sales team, which is something clearly missing in LinkedIn Sales Navigator, or added very recently and still in the nascent stages.
- Employee Range Filter: Many a time, the results showcased using an employee range filter, differ from the results when checked on an individual basis in the company. This means if I put a filter of fewer than 50 employees companies, the results showcase a lot of companies having more than 50 employees as well.
- Positive: Reduced TAT on Database Building
- Positive: Quality Qualification and Research on Inbound Leads
LinkedIn Sales Navigator's search functionality is far superior to any of its competitors The lead quality is also far rich in terms of having the right information in CRM LinkedIn Sales Navigator does not have a very good Sales Intelligence feature - like the ones present with ZoomInfo and G2 Selection of LinkedIn Sales Navigator is always tricky as there are multiple lenses through which you can view and use the tool. From one lens, you'd see it being compared to products like Lusha Extension, ZoomInfo, Seamless.ai. From another lens, it does not have any competitors. The reason is that LinkedIn Sales Navigator is an extension of LinkedIn, and LinkedIn is the only business-community platform in the world as of today.
Do you think LinkedIn Sales Navigator delivers good value for the price?
Are you happy with LinkedIn Sales Navigator's feature set?
Did LinkedIn Sales Navigator live up to sales and marketing promises?
Did implementation of LinkedIn Sales Navigator go as expected?
I wasn't involved with the implementation phase
Would you buy LinkedIn Sales Navigator again?
Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).