Item: Litmus
Rating: 10
Author: Andrew Sielen

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

We use Litmus to ensure our emails look perfect every time. It doesn't have the widest user base, only 3 of us use it, but it is essential to our email marketing. We have a very strong brand and a lot of customer and prospects that use older technology which means we need to be careful about the emails we send out.

Pros and Cons

Pros

Multi-client email rendering
Easy email testing, just send the email to Litmus and they will test it and give you the results
Good source of information for email client differences

Cons

Better integration with marketing automation platforms
More insight and recommendations based on how emails render
Intelligent issue recognitions with fix recommendations.

Return on Investment

Hard to measure the impact on ROI, this tool makes sure we can maintain our brand image.

Number of Contacts (List Size)

25,000 to 100,000

Using Litmus for B2C or B2B marketing

B2B

Other Software Used

Marketo, Outreach, LeanData Demand Management

Likelihood to Recommend

It is a great tool for teams that do any amount of email marketing. Email HTML is a terrible beast to work with and I would not dare to do it without a tool like this. Not needed if you do not do mass email marketing or if you have total control over who receives your email and what clients they use.

Litmus Feature Ratings

Comments

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A great tool that makes email marketing less nerve racking. Trust that what you see is what your prospects see.