Useful but slow!
November 28, 2018
Useful but slow!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
We use Litmus on the Marketing Automation team to build and test emails before sending them in Marketo. Litmus allows us to see how emails will render across clients, ensure that the links function, ensure images are working, and make sure that our emails are not ending up in the spam folder. This tool is primarily used on our team, however, I believe that a few other teams have a license to create emails that they will send out.
- Build emails that will render correctly in multiple clients.
- Add tracking that lets you see on what device emails are read and for how long.
- Send test emails that will tell you if your subject line, preview text, or content will trigger spam flags.
- Speed. If we are using it properly with snippets and partials, it becomes intolerably slow
- Search function. Keyword searches for projects frequently will not turn up what you are looking for
- Auto save. If you leave your work for too long or someone else jumps into the code, your work is always lost
- Improves deliverability which helps us reach our business goals.
- Our brand identity isn't harmed by broken emails and poorly built emails.
- Let's us work faster and more efficiently.
This tool was selected before I started here so I don't know what the rationale was for using it over competitors.
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