Item: Litmus
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use Litmus to test emails on various email clients, including testing for Light vs Dark mode more recently. Without this service, our emails would break across multiple email clients that we don't have access to for testing.

Pros and Cons

Testing Outlook vs Gmail vs Apple and on older software or versions
Testing light vs dark mode in the code
Easy-to-use code editor and previewer

Subject line testing capabilities to compare how well a subject line might perform.

Return on Investment

Increased performance across various email clients
Shorter email review cycles

Marketing Strategy

We have not utilized this feature yet.

Collaboration with Litmus

We have not used this feature yet.

Key Insights

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Likelihood to Recommend

Litmus is imperative to our email testing. Without Litmus, we would be resigned to test our emails on whatever devices, versions, and clients are available to us, which is fairly limited. We would also not be comfortable testing new and cutting-edge coding methods for emails, as we could not predict how they would perform across various clients.

Litmus offers extensive testing across various email clients, devices, and software versions.

Overall Satisfaction with Litmus