Litmus: Great for proofing final emails, too expensive for other uses
December 17, 2021

Litmus: Great for proofing final emails, too expensive for other uses

Gabriel Smalley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Primarily used as a last check for how built emails are rendered across different devices and ISP's
  • Identifies broken/misaligned images in emails
  • Identifies HTML problems that aren't readily apparent in testing
  • Identifies spam flags
  • Email proofs can't be edited for analysis (eg, subject lines can't be evaluated properly when CRM includes test language)
  • Not all HTML issues are flagged accurately - sometimes emails look good in litmus but are flagged by recipients as broken
  • Additional information on errors, like a source code viewer to highlight HTML errors, would be helpful
  • The primary positive impact of using Litmus is avoiding 98% of errors - broken images or links, etc, - in our outgoing emails
We don't use this feature.
We don't use this feature.
We don't use this feature - the review process involves too many people for it to be cost effective to license them all for Litmus

Do you think Litmus delivers good value for the price?

Not sure

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

Litmus is well suited as a final check before emails are deployed. Other tools in the platform are harder to use (like the email builder), and require additional users, driving up [the] cost

Litmus Feature Ratings

Ability to test dynamic content
Not Rated
Mobile optimization
8
Email deliverability reporting
7
Standard reports
Not Rated
Custom reports
Not Rated
URL Validation
8
Link Tracking
Not Rated
Spam Testing
8
Email Previews
10