Item: Litmus from Validity
Rating: 8
Author: Gabriel Smalley

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

Primarily used as a last check for how built emails are rendered across different devices and ISP's

Pros and Cons

Pros

Identifies broken/misaligned images in emails
Identifies HTML problems that aren't readily apparent in testing
Identifies spam flags

Cons

Email proofs can't be edited for analysis (eg, subject lines can't be evaluated properly when CRM includes test language)
Not all HTML issues are flagged accurately - sometimes emails look good in litmus but are flagged by recipients as broken
Additional information on errors, like a source code viewer to highlight HTML errors, would be helpful

Return on Investment

The primary positive impact of using Litmus is avoiding 98% of errors - broken images or links, etc, - in our outgoing emails

Litmus Integrations

We don't use this feature.

Marketing Strategy

We don't use this feature.

Collaboration with Litmus

We don't use this feature - the review process involves too many people for it to be cost effective to license them all for Litmus

Key Insights

Do you think Litmus from Validity delivers good value for the price?

Not sure

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

Yes

Did implementation of Litmus from Validity go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus from Validity again?

Yes

Likelihood to Recommend

Litmus is well suited as a final check before emails are deployed. Other tools in the platform are harder to use (like the email builder), and require additional users, driving up [the] cost

Litmus from Validity Feature Ratings

Comments

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Litmus: Great for proofing final emails, too expensive for other uses