Item: Litmus
Rating: 8
Author: Verified User

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

We primarily use Litmus to quality check emails, ensuring they render correctly across different email clients, and they do not have other issues like accessibility. We also use Litmus to track additional data such as email clients that are not tracked by the email service providers. We sometimes use it to troubleshoot coding issues with emails.

Pros and Cons

Pros

Check rendering of emails across different email clients
Identify non visual issues with emails such as accessibility
Track additional data with email sends such as email client used

Cons

Navigation of the new UI is a bit confusing
Tracking versions of the same email can be clunky depending on the email service provider
Can use some notification features e.g. soon-to-expire tracking codes, usage limit, etc.

Return on Investment

Ensure email is viewable by all recipients and deliver the business impact they are designed to have
Visibility to email engagement not commonly tracked by email service providers

Litmus Integrations

We have not used Litmus fully integrated with third-party software. We support a number of different ESPs, which are usually shared across multiple teams and vendors, each with different processes.

Marketing Strategy

It sheds light and justifies increased effort to design emails that work with our audience. Most recently, we were able to use Litmus information to gauge the impact of Apple's Mail Privacy Protection (MPP) rollout. That helped us properly benchmark email performance against our historical and gain insights around what worked/did not work.

Collaboration with Litmus

We have not to use Litmus' Proof feature.

Alternatives Considered

Email on Acid

Litmus is more widely recognized as the email testing platform to use, thus lending credibility to the results we show our clients.

Key Insights

Do you think Litmus delivers good value for the price?

Not sure

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Likelihood to Recommend

Litmus has lots of features to help the workflow of email marketing. It could be beneficial to a team that can utilize most of those features, and integrate them with their email service provider. It has a nice user interface to share with external stakeholders (such as agencies with clients) to collaborate. Litmus pricing is on the higher side, so it may not work well for teams that only require the basic functions and are more focused on being cost-effective.

Litmus Feature Ratings

Comments

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Litmus provides peace of mind and insights to email marketing, although it can be overkill for some