Loving Litmus.
December 08, 2024
Loving Litmus.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
We use Litmus to test 98% of the emails we send out. We build our emails in Oracle's Eloqua and send them to Litmus to test renderings and get Stakeholders' approval. We also use the new personalization pieces and their code to add to our emails. We also track some aspects of our emails based on Litmus's analysis.
Pros
- Rendering Catalog.
- Personalized HTML Code to use.
- Continued learning webinars.
Cons
- Communication from Sales Representatives.
- Communication when the platform is down.
- More seamless integration to email systems.
- Time saved.
- Shorter and more organized review cycle.
- Recording keeping for stakeholders.
Oracle Eloqua is what we use—please make sure it's included in your search list if you are going to use it as an example. And to answer the second question, yes.
It helps us make more informed decisions about what is working with our subscribers and what is not. That contributes to our overall marketing goal and makes us more successful as a team. We do use our email systems reporting more than we use Litmus, but it is a good backup to have.
We have used it once to capture poll results. We have tested it with other builds but have only used them once. We had issues getting the HTML code translated to a mobile view and did not include it in the mobile view when we used it. That issue has caused us to not use these as much, as we do not have time to test code only for mobile view.
Do you think Litmus from Validity delivers good value for the price?
Yes
Are you happy with Litmus from Validity's feature set?
Yes
Did Litmus from Validity live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Litmus from Validity go as expected?
I wasn't involved with the implementation phase
Would you buy Litmus from Validity again?
Yes
Comments
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