As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
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As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.
Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals are users of their platform. And the company boasts a customer satisfaction rating of 98%.
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Impressive Capabilities: Users consistently appreciate Litmus for its extensive email testing capabilities, ensuring that emails are correctly displayed across a wide range of clients and devices.
Innovative: The innovative features and interactivity options provided by Litmus' Personalize builder enable the creation of engaging and dynamic email content.
Support: Customers value the platform's support team for their helpful and responsive communication, especially in promptly resolving any issues related to the Personalize tool.
Reliable: Litmus stands out for its reliability, allowing global teams seamless access to emails at any time. With Litmus, users benefit from comprehensive testing tools, personalized content creation options, and excellent customer support services.
Cumbersome Interface and Slow Rendering: Users have found the Litmus preview interface to be cumbersome and slow, affecting the accuracy of email rendering across various devices and clients. This has led to frustration among users trying to ensure their emails display correctly on different platforms.
Lack of Integration with ESPs and CRM Systems: Some users have noted a lack of integration with Email Service Providers like Marketo, along with a desire for better connections to CRM systems, impacting workflow efficiency. The absence of seamless integration hinders smooth operations for users who rely on these platforms.
Confusion Over Subscription Features and Pricing: Reviewers have reported confusion regarding what features are included at different subscription levels, especially concerning the removal of proofing features for lower-tier plans. This lack of clarity has caused uncertainty for users in understanding the value they receive at each pricing tier.
