Good Product
February 02, 2015

Good Product

Mamoun Chaouni | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with MailChimp

MailChimp is being used by our Marketing department. We mainly use it to promote our blog articles and white papers, as well as the deals featured on our website. We also use it when we organize sweepstakes. It is therefore used to promote our content and to increase our sales.
  • Ease of use
  • Competitive price
  • Smooth Interface
  • Customer Support : MailChimp lack phone support.
  • Their help material is useful but sometimes it is not enough and their mail support is not really reactive.
  • Missing functionality : It would be really practical to be able to send the same campaign to different lists without having to replicate the campaign.
  • Missing functionality : MailChimp cannot detect duplicate email adresses across different lists.
  • Weak ROI in terms of sales
  • Increased brand awarness
I think that the key metric to consider is the number of email subscribers. It should be the main factor to determine the type of plan to choose. One should note that MailChimp's free plan may be enough for small users.