Item: Intuit Mailchimp
Rating: 7
Author: Mamoun Chaouni

Overall Satisfaction with MailChimp

Use Cases and Deployment Scope

MailChimp is being used by our Marketing department. We mainly use it to promote our blog articles and white papers, as well as the deals featured on our website. We also use it when we organize sweepstakes. It is therefore used to promote our content and to increase our sales.

Pros and Cons

Pros

Ease of use
Competitive price
Smooth Interface

Cons

Customer Support : MailChimp lack phone support.
Their help material is useful but sometimes it is not enough and their mail support is not really reactive.
Missing functionality : It would be really practical to be able to send the same campaign to different lists without having to replicate the campaign.
Missing functionality : MailChimp cannot detect duplicate email adresses across different lists.

Return on Investment

Weak ROI in terms of sales
Increased brand awarness

Likelihood to Recommend

I think that the key metric to consider is the number of email subscribers. It should be the main factor to determine the type of plan to choose. One should note that MailChimp's free plan may be enough for small users.

Comments

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Good Product

Software Version