Mailchimp for SMB SaaS business
January 30, 2015
Mailchimp for SMB SaaS business
Score 9 out of 10
Vetted Review
Verified User
Software Version
Paid
Overall Satisfaction with MailChimp
We use MailChimp primarily for weekly newsletters and have used it for autoresponders in the past. It is used by the marketing department. [The business problem it addresses] is being able to communicate in a simple, reliable way to people who have said they want to stay in touch with what we are doing as a company (product updates & news) or to see what we see as interesting in our industry (content marketing and conversion rate optimization).
Pros
- Dead Simple newsletter workflow
- Highly reliable delivery and awesome mobile formating
- Nice integrations with worklfow tools like Goodbits
Cons
- It's not a robust marketing automation solution like Marketo or HubSpot. They are building this out. Some may argue that this is a feature, not a bug. But I'm encouraged to see more powerful and robust automation features for those who want them.
- This is nit picky, but the editor could allow for more flexibility. They are likely making trade-offs around usability, reliability and flexibility, but I wish it weren't so difficult or require custom code to make some of the changes to formating.
- Mainly around increased efficiency
- More communication with audience because newsletters are so easy to put together
- intercom,constant contact,campaign monitor
Best in class here in terms of functionaity, ease of use and value
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