Quick, Cheap, Easy
Overall Satisfaction with MailChimp
Pros
- Clean intuitive interface (for the most part)
- Can edit creative in the interface, with a variety of ways to get creative into the system
- List upload is a breeze
Cons
- Figuring out where to edit an HTML email template content is not intuitive. If you don't work with HTML all the time, you don't know to look for the [brackets] to edit the code.
- We don't have an extensive email marketing campaign, so MailChimp is used as a periodic touchpoint with account holders - not really has a hard-selling conversion tool. Therefore it's hard to speak to "ROI."
- It does give us insight into how well our email campaigns are being received through its basic metrics dashboard, which enables us to identify what our customers are interested in.
Using MailChimp
Using MailChimp
Pros | Cons |
---|---|
Easy to use Technical support not required | Slow to learn Cumbersome Lots to learn |
- Uploading a list
- Creating a campaign
- Templates - It's tricky if you try to edit
Yes - I downloaded it, but didn't actually use it.
Comments
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