Item: Mailjet
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Mailjet is being used by a client as part of their website email marketing. We collect leads through a variety of contact forms and then provide a variety of information, promotions, and event invitations to these lists via the Mailjet HTML emails.

Pros and Cons

Collect contact leads and segment them to different lists.
Integrates very well with WordPress, the client's CMS system.
Ability to design a variety of subscription forms as well as full HTML control, if desired.

Inability to remove contacts from main list.
Email template builder is quirky and often displays incorrectly in Outlook.

Return on Investment

It's had a very positive impact, growing the client's lists and definitely increasing engagement and product sales when the client uses it.

Alternatives Considered

Mautic Marketing Automation, AWeber and Agile CRM

Mautic is a more sophisticated application than Mailjet, but it's also way harder to setup. It connects with existing contact forms, which Mailjet doesn't, but then again Mautic is way more expensive. AWeber stinks in my opinion. I found it difficult to use, expensive and customer support was terrible. AgileCRM is more of a CRM system but it has built-in email marketing that works fairly well. Its email template builder is worse than Mailjet's though and setting up a campaign in Agile is convoluted. Setting up an automated campaign is easiest in Mautic, the others are all about the same.

Other Software Used

WordPress, Yoast Wordpress SEO Plugins, Agile CRM

Likelihood to Recommend

Mailjet is well-suited to end-users that don't have a ton of experience with email marketing, as it's possible to build decent looking subscription forms, build solid lists, and send decent looking emails. The automation module is fairly complex, but having used a variety of different marketing automation programs, it's not really any more difficult than others. With any marketing automation campaign, you have to first know what you're doing and have a well-thought-out plan for email workflow, triggers, and timing of your sends.

You also cannot beat the value. It's by far one of the most affordable, full-featured options and you get a lot of bang for the buck. The client that uses it was previously using AWeber and Mailjet is way more affordable and offers a similar range of features. Plus, Mailjet's tech support is much better than AWeber's.

Mailjet is a solid, affordable, and surprisingly full-featured email marketing platform.

Software Version

Overall Satisfaction with Mailjet