A good alternative to Boomerang for Gmail.
January 13, 2021

A good alternative to Boomerang for Gmail.

Deon Wagener | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailtrack

Mailtrack is mainly just used by the Commercial Sales team at the moment. It is being trialed as an alternative to Boomerang.
Within Sales, it is very important to be able to keep track of who read emails vs who didn't in order to prioritise your day. By using Mailtrack, we are able to see if a particular email is "hot" or not for example, giving invaluable insight into the situation.
  • Summaries of all emails sent.
  • Snooze functions.
  • Hot topic (when read or forwarded many times).
  • Would like to be able to specify when the snooze should be activated until. Right now only 2 options. 24h or 48h.
  • Increased my time spent on prospecting instead of useless follow-ups when an email has not been read.
  • Being able to determine if an email was received well e.g. Hot Topic, making the prospect even better.
Boomerang for Gmail was tested. It works well, but wanted to see what else is available before making any commitment.
Mailtrack provides a really nice daily summary of emails sent which Boomerang did not.

Do you think Mailtrack delivers good value for the price?

Not sure

Are you happy with Mailtrack's feature set?

Yes

Did Mailtrack live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mailtrack go as expected?

I wasn't involved with the implementation phase

Would you buy Mailtrack again?

Yes

For sales people to be able to follow up we need to know if the email was actually read or not. When it has not been read we don't even need to worry about following up yet.