Marketo - ROI Delivered
Overall Satisfaction with Marketo
Marketo is extremely versatile in solving business challenges, nurturing prospects and customers, and automating processes. We use Marketo for a wide variety of enterprise functions including 1) lead generation, nurturing, and personalized communications across multiple divisions, 2) behavioral tracking and triggered real-time notifications to over 100 sales team members 3) recruitment marketing - personalized recruiting emails, landing pages, integrated Facebook ad campaigns; employee on-boarding and Glassdoor reviews; 4) HR process and communications automation including employee on-boarding, off-boarding, employee status changes, employee events and recognition 5) cross-marketing campaigns between different divisions and services 6) Google Ads and Facebook Custom Audience integration and real-time advertising.
- Lead capture
- Lead nurture
- Behavioral tracking
- Paid ad integration
- CRM integration
- Marketo's native landing-page builder could be easier to use and design with.
- Marketo's new user interface is overdue. We're ready for an upgrade.
- Marketo's training could be easier to navigate and relevant training easier to find.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Product Launches - We leverage Marketo to send personalized email engagement campaigns to target audiences encouraging them to schedule an appointment with sales team members to review new products. Products may include touring a new apartment community or new home or reviewing new retail products for sale.
Upsell - We use Marketo to communicate with customers for 1-7 years into the future and maximize the customer lifetime value. The goal is to get customers to buy more and more frequently.
Upsell - We use Marketo to communicate with customers for 1-7 years into the future and maximize the customer lifetime value. The goal is to get customers to buy more and more frequently.
If your organization uses Salesforce or even if you have Sales Groups or Divisions that don't use a CRM at all, Marketo is an extremely valuable software tool to communicate in a more effective, timely, and personalized way with prospects, clients/customers.
HubSpot is a great all-in-one tool if you use HubSpot CRM. We've found Marketo easier to integrate with paid ad platforms and more versatile running campaigns across many contacts in various geographies. Marketo's list management, nurture campaigns, and engagement campaigns are much easier to design and manage than SharpSpring and Infusionsoft/Keap. Marketo's branded email domains are very helpful for managing multiple brands under a parent company and Marketo's users tend to drive leading edge marketing techniques. Joining the Marketo User community is almost worth the cost of the software alone.
HubSpot is a great all-in-one tool if you use HubSpot CRM. We've found Marketo easier to integrate with paid ad platforms and more versatile running campaigns across many contacts in various geographies. Marketo's list management, nurture campaigns, and engagement campaigns are much easier to design and manage than SharpSpring and Infusionsoft/Keap. Marketo's branded email domains are very helpful for managing multiple brands under a parent company and Marketo's users tend to drive leading edge marketing techniques. Joining the Marketo User community is almost worth the cost of the software alone.
250,000 to 1 million