Item: MediaMath
Rating: 9
Author: Amy Harris

Overall Satisfaction with MediaMath

Use Cases and Deployment Scope

We use MediaMath's T1 platform to run display, mobile and video campaigns for a wide variety of clients. The platform allows us to use it's advanced technology to optimize campaign performance across the entire digital ecosystem.

Pros and Cons

Pros

Drive performance at scale
Accomplish both branding and direct response goals
Provide detailed analytics and reporting
Drive e-commerce sales

Cons

Work flow could be better managed within the system.

Return on Investment

Increased overall ROI

Alternatives Considered

TURN, The Trade Desk and DataXu

Higher QPS, better overall deliver and performance.

Likelihood to Renew

We are extremely happy with the MediaMath platform and will continue to use it in the future.

Likelihood to Recommend

I would not recommend for a client that wanted to run native ads or do an expansive site take-over.

Comments

Please log in to join the conversation

Success with MediaMath!