Relatively good platform, but misses key results.
January 27, 2017
Relatively good platform, but misses key results.
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Meltwater Media Intelligence Platform
The organization used Meltwater as a means to track and follow media stories, organizational coverage, and collect information on the news cycle both locally and nationally. It was used by the Communications Department.
Pros
- Track coverage using specific Boolean searches.
- Link to stories and news coverage based on keyword searches.
- Collect stories shared over various platforms and in different media outlets.
- Track coverage trends of organizations, key words, and individuals.
Cons
- Search tools are very basic.
- Certain stories and coverage that was found using other search platforms (including a basic Google search) were missed or omitted.
- Provided media hits that were missed by other platforms.
- Helped the organization track coverage trends both nationally and on local levels.
- Was occasionally cumbersome to use and missed results, leading to wasted employee time.
Ultimately all of these resources have pluses and minuses. Meltwater is relatively expensive for the service provided, but it does track and collect media hits that are missed in other similar platforms.
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