Meltwater for PR beginners
January 27, 2017

Meltwater for PR beginners

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

We primarily use it right now to get notified on a daily basis about articles and stories that relate to our industry (based on key words we set up). Each morning the email provides us with lots of good content, competitive intelligence, also makes it easy to see who is talking about us.
  • Great resource to pull lists of pubs and journalists
  • Good for competitive analysis
  • Easy to push press releases to the wire
  • UX is a little dated
  • Reporting experience could use an update
  • Customer service is sometimes spotty
  • Has enabled us to easily discover when media is talking about us, which saves us time
It's a somewhat simple solution compared to other offerings, which has been ideal for us at this stage. As we begin to ramp up PR we'll likely look for a more robust offering that allows for more measurement and data in general. Has suited us well while we were earlier stage
Works great to keep tabs on your own mentions in the media, competitors, and industry related terms. Gives you a good gauge of share of voice, and lets you dive into pubs and journalists when doing PR outreach. It's perfect for those tactics, maybe less useful if you are looking for more in depth reporting and ROI on PR in general