Meltwater Media Intelligence Platform
January 27, 2017

Meltwater Media Intelligence Platform

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

We use Meltwater to monitor for media hits for our clients and their competitors. We have it set up that that all of us receive a daily email report each morning that gives a summary of each client and any coverage. We have one client report sent separately as we forward this directly to the client.

Pros

  • The platform is very intuitive and easy to use.
  • The report options make it easy to customize how reports are received, including time, number of times each day, days of the week, which clients and who receives the reports.
  • Coverage is backdated which is useful for when we have a potential new client and want to see the coverage they have been getting over the past months.

Cons

  • The basic platform does not capture coverage on sites with a paywall; we have also found other coverage that gets missed.
  • The boolean search was updated but it would be helpful if it was clearer an how to best use.
  • We don't use Meltwater to such an extent that it has an impact on our business objectives.
For a basic level of media monitoring, Meltwater is pretty good. So for smaller clients that don't get a lot of big hits, this should capture the type of coverage you are expecting. For a more comprehensive coverage capture, including TV, it seems less reliable and there may be better options out there.

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