Idea Generator, Trend Mapper and Media Compass: How we use meltwater
December 21, 2021

Idea Generator, Trend Mapper and Media Compass: How we use meltwater

Kristen M. Kirst | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

Our mission is to uphold and strengthen Seattle University's reputation, image, and values. We seek to raise awareness about the university, elevate its academic profile and draw attention to the impact our students, alumni, faculty, and staff have locally and globally. Meltwater serves as a key tool for us to monitor and gain intelligence to inform our strategy.

Pros

  • Social Media monitoring.
  • Media monitoring allows us to quickly and easily see mentions in local, regional, and national media.
  • Build focused topic lists so that we can pinpoint media outlets and writers based upon key priorities and initiatives we want to promote.

Cons

  • Broadcast media, we would prefer to use one platform however currently Meltwater does not have all of the features we need/want and have had to also secure TVEyes to support.
  • The needle is moving. Seeing an increase in placement and being able to showcase stories about our people, initiatives, and university as a whole is slowly bringing more awareness.
  • Internally, there is a growing recognition that storytelling and providing strategic visibility in the media to our people, initiatives, and overall university offerings, in fact, is a tide that raises all boats.
Our account rep and the customer service team have been attentive and helped us navigate new offerings and platform features. In addition, as we have had account users added, our account rep has been available to train and provide any helpful tips so they can use the tool effectively in a short amount of time.
Meltwater is our primary tool, however, we have engaged TVEyes as broadcast media has not been a strength of Meltwater. We would love to see that change and use Meltwater for all needs.

Do you think Meltwater delivers good value for the price?

Yes

Are you happy with Meltwater's feature set?

Yes

Did Meltwater live up to sales and marketing promises?

Yes

Did implementation of Meltwater go as expected?

Yes

Would you buy Meltwater again?

Yes

We have found Meltwater to support our strategic focus on the placement and promotion of key initiatives in the media for the university. We have also used the tool to help target news/media mentions we want to promote and share on social and our own university newsroom platform. There is room for improvement on broadcast news.

Comments

More Reviews of Meltwater

  1. Home
  2. Public Relations (PR) Software Tools
  3. Meltwater Reviews
  4. User Review of Meltwater