The best platform to easily identify influencers
February 21, 2022

The best platform to easily identify influencers

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

We use Meltwater Media Intelligence Platform primarily for its Klear influencer list, as we are able to identify content creators and influencers through it. Our social team uses the Klear tool. The media tracking tool is a "free with purchase" service that we also take advantage of. It's a nice complement to our Cision tracking tool.

Pros

  • Identifying influencers that match our clients' needs (Klear)
  • Media tracking
  • Customer service

Cons

  • More detailed media tracking
  • Better functionality on their dashboard
  • Identified influencers that our clients have ended up working with
  • Identified media coverage that was not picked up by Cision
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
We actually use both Cision and Meltwater Media Intelligence Platform. I prefer Cision over Meltwater Media Intelligence Platform in that the analytics are better, plus the competitor tracking has made my job SO much easier. After working with the customer service/technical team, I was able to set up competitor tracking for one of my clients, who is hyper-focused on their competition. In addition, I also prefer Cision because the platform is much more user-friendly. I can easily log in and put in specific dates for media tracking, then hit the "analytics" tab to get a wealth of data. I use the "share of voice" and "sentiment" data most often. Meltwater Media Intelligence Platform is great in that it does catch media coverage (sometimes major media coverage from outlets like the Today Show and NBC) that Cision somehow misses - and for that, I'm so grateful.

Do you think Meltwater delivers good value for the price?

Yes

Are you happy with Meltwater's feature set?

Yes

Did Meltwater live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Meltwater go as expected?

I wasn't involved with the implementation phase

Would you buy Meltwater again?

Yes

Social media is rapidly changing, with more emphasis being placed on working with influencers and content creators. As we all know, there's one on every corner (or two or 50!) Klear, a service from Meltwater Media Intelligence Platform, provides our social media team with an easy way to navigate the saturated influencer marketplace by identifying content creators that best fit our clients' needs. This includes identifying metrics like engagement rate and estimated pricing to work with them that makes it easy to compare.

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