Use Mention If You Care About Your Brand's Online Presence (Seriously!)
May 13, 2019

Use Mention If You Care About Your Brand's Online Presence (Seriously!)

Josh Brown | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mention

At Softorino, we develop our own software solutions. And when we launch our software, we receive a wave of press related articles and mentions. It's not easy to monitor who and what was said about your brand or product online. We discovered Mention and use it as an online and social media monitoring tool. It helps us monitor what people say about our products online 24/7.

Whenever a news article mentions our apps or someone posts a review or comments online with our brand/app name – we receive a notification allowing us to react and share this information even further. Long story short, Mention keeps a finger on our pulse of "online presence. It became a strong tool to maintain and build relationships with thought-leaders online.

Pros

  • Monitors all web content and finds any information that is being published that is related to our brand or software solution.
  • We are notified on a daily basis with a list of mentions from news websites, forums and social channels. This is super important because we are always aware of the current product status and opinion from people. We are always ready to react to any negative or positive online mention.
  • We are able to see who mentions us the most from the reports made by Mention. As a result, we can invest more into the channels that mention us a lot and expand exposure even more.

Cons

  • Inaccurate mentions. At least once a day, we receive inaccurate mentions that are not related to us at all but they do have our brand name there. I assume this is not Mention's fault because they use the keywords we provide to them. But I think they can improve it but making their system smarter and adapt to valid mentions from the past.
  • The price. We don't use Mention for all of the features and we wish it'd be cheaper. We're a small company, so pricing is always an important part of making a decision.
  • Doesn't always catch your company mention. In most cases, it alerts us of all popular mentions but there are still times when a blog posts was posted but Mention did not catch it.
  • Definitely, the positive impact revealed itself when we are decided to monitor our competitors. Mention helped us stay aware of all mentions for our competitors and we increased our PR presence by reaching out to bloggers and journalists who covered competitors in our niche.
  • Customer feedback response time increased by 500%. In all honesty, I can't imagine monitoring every comment or tweet online that is in some way related to our brand - manually. Mention takes care of this and when we answer everyone swiftly, customer satisfaction grows rapidly.
  • Improves our link building.
3 - Our PR and SEO team uses mention to always stay informed of which articles are published, customer feedback and if there are any articles that mentioned us but did not link back. This is an essential part of our link building strategy. The entire team at Softorino uses it Mention pretty much because we all get a Slack notification allowing even the developers to know what is being said about us online.
We haven't noticed any issues for our company use.
It was really easy. They have a lot of tutorials that you can use to pretty much learn everything you need from Mention. We did not have any problems with integrating it with Slack either.
To be honest, Mention is perfect for any scenario if you have a brand and care about your online presence. I've been in marketing most of my professional career – and knowing what your customer thinks about your product is at the highest priority. For any business or PR team, this is food for your creativity and reputation. Mention is the go-to tool you need to make it happen.

It's great to always have the social mentions delivered to you via email or Slack. This is also something we're super happy about. Whenever someone mentions our brand or app, we receive a Slack notification for the entire team to see. We can always hop on quickly to react if it's a customer reaching out to us online with a question or delighted feedback.

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