In my opinion, Smoke and Mirrors - Beware what hides inside Meta Business Suite
August 21, 2024

In my opinion, Smoke and Mirrors - Beware what hides inside Meta Business Suite

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meta Business Suite

We are a wholesale distributor with a large scope and a very active customer base consisting of many SMEs. SMEs who will generally use Meta platforms to market and build awareness of their own services, so our remit for Meta Business Suite was very simple; we want to be where our customers are, engaging with and raising our brand awareness in this space.

Pros

  • Reach - allows us to reach our target audience well
  • Create and run ADS - simple to use solution

Cons

  • Protection - our account has been hacked multiple times
  • Responsiveness - it has taken over 4 weeks for Meta to resolve the breach (and at time of writing is still not resolved).
  • Ease-of-use - creating business profiles, ADS profiles and pages etc, in my opinion, is a mess. I think this could be simplified.
  • Raised Brand Awareness
  • Opened a new channel to reach audience
  • Positive impact on web sales
I think the platform shows signs of promise, but, in my opinion, has clear signs of repurposing and retrofitting to make it fit for purpose, rather than it being built from scratch to be fit for today's user.

In my opinion, the fact it is clearly so easy to breach from a security POV is a huge concern and the time taken to rectify this again places me in a spot where I genuinely need to use the platform but such is the lack of trust I am seriously considering abandoning the platform from a paid perspective for good.
In my opinion, all three platforms are much better - with the exception of their customer service (excluding HubSpot) - I think LinkedIn and Google are just as poor in this area.

Do you think Meta Business Suite delivers good value for the price?

No

Are you happy with Meta Business Suite's feature set?

No

Did Meta Business Suite live up to sales and marketing promises?

No

Did implementation of Meta Business Suite go as expected?

No

Would you buy Meta Business Suite again?

No

At present - I would not recommend this to anyone. For the simple fact, in my opinion, Meta Business Suite have gotten complacent and due to their monopoly are reluctant to take ownership. In my experience, they quick to help when you want to spend money, they're not so when things go wrong. Ultimately, I think a huge level of cost cutting within the business means they're not able to manage the demand.

You would have thought a severe, multiple breach would be a priority to fix. In my experience, it hasn't been.

Meta Business Suite Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
5.3
Content planning and scheduling
5
Audience targeting
7
Content optimization
4
Workflow management
Not Rated
5.0
Automated routing and prioritization
5
Customer interaction histories
Not Rated
Bulk actions
Not Rated
6.5
Lead generation
4
Content marketing
8
Paid media management
7
Campaigns and promotions
7
Not Rated
Twitter
Not Rated
Facebook
Not Rated
LinkedIn
Not Rated
Google+
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
6.5
Campaign success analytics
5
Real-time tracking
8
Competitor analysis
Not Rated
2.0
Role-based user permissions & privileges
1
Mobile access
3

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