Item: Microsoft Advertising
Rating: 6
Author: Verified User

Overall Satisfaction with Microsoft Advertising

Use Cases and Deployment Scope

We use Microsoft Advertising to advertise our product to those searching for relevant keywords. We are looking for a more sophisticated, sometimes older audience that tends to use Bing instead of Google. It also helps us maximize our reach past what we're doing on other search platforms. We are using a lot of what we're using on other search platforms on Microsoft Advertising as well.

Pros and Cons

Pros

Reaching a sophisticated audience at enterprise-sized companies
Firmographic & Demographic targeting abilities
Lower CPCs

Cons

Better visibility into the LinkedIn targeting they offer and easier ways to utilize it

Return on Investment

It has increased our pipeline amount by generating enterprise sized deals
Lower CPL usually than Google

Usability

It's very similar to Google Ads but could do better at differentiating itself and providing more value, not just the same value.

Key Insights

Do you think Microsoft Advertising delivers good value for the price?

Yes

Are you happy with Microsoft Advertising's feature set?

Yes

Did Microsoft Advertising live up to sales and marketing promises?

Yes

Did implementation of Microsoft Advertising go as expected?

Yes

Would you buy Microsoft Advertising again?

Yes

Likelihood to Recommend

I think it's best when you're looking for enterprise buyers and looking to maximize what you're doing on Google Ads.

Microsoft Advertising Feature Ratings

Comments

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Great Way to Reach Enterprise Buyers