Item: Microsoft Advertising
Rating: 7
Author: Varun Kohli

Overall Satisfaction with Microsoft Advertising

Use Cases and Deployment Scope

It broadens reachability on WWW.
It provides platform to have payments done on basis of clicks from end-user.
Analytical power for tracking performance.

Pros and Cons

Pros

Target audience on basis of location, interest, etc.
Platform that allows to place ADS
Integrated UserSupport via Chat GPT

Cons

Google Ads is famous amongst Computer communities
Third party integrations are not on higher side
Limited ad format support

Return on Investment

Metrics used in Microsoft Advertising like top impression share, etc. gives is an edge over others
Linkedin is No. 1 Professional Network platform and this Microsoft platform is completely in-sync with this platform.
Video extensions add dynamism to overall ad creation mechanism

Usability

Microsoft platforms are always user friendly, I have exprienced this myself.

Alternatives Considered

Google Ads

Key Insights

Do you think Microsoft Advertising delivers good value for the price?

Yes

Are you happy with Microsoft Advertising's feature set?

Yes

Did Microsoft Advertising live up to sales and marketing promises?

Yes

Did implementation of Microsoft Advertising go as expected?

Yes

Would you buy Microsoft Advertising again?

Yes

Likelihood to Recommend

Microsoft is a brand and standard in field of IT. So yes, its always amongst the top options for an organization which is implementing technology and what best partner than Microsoft Technology.

Microsoft Advertising Feature Ratings

Comments

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Microsoft Advertising Ease of Content visibility plus reachability