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Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing

Overview

What is Microsoft Dynamics 365 Marketing?

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics.…

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,200 per month
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Product Demos

Demo: Microsoft Dynamics 365 Marketing - Marketing Forms

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Demo: Microsoft Dynamics 365 Marketing - Email Marketing

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Product Details

What is Microsoft Dynamics 365 Marketing?

Microsoft Dynamics 365 Marketing Integrations

Microsoft Dynamics 365 Marketing Competitors

Microsoft Dynamics 365 Marketing Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing management) is the precursor to Microsoft Dynamics Marketing. Pricing starts at $125 to $200 per month per user.

Microsoft Dynamics 365 Marketing starts at $1200.

Orbis and Aprimo are common alternatives for Microsoft Dynamics 365 Marketing.

Reviewers rate Support Rating highest, with a score of 6.

The most common users of Microsoft Dynamics 365 Marketing are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(34)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
November 12, 2021

Marketing Solution for all your segmentation, analytics, social media integration needs !

Verified User
Consultant in Information Technology
Financial Services Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Microsoft Dynamics 365 Marketing is being used by the Marketing Department of our organization. We use [Microsoft] Dynamics 365 Sales and Customer Service Module, so it makes it natural for us to use [Microsoft] Dynamics 365 Marketing as we have the full Customer 360 information with us, what product they are interested, what product they have, what kind of issues they face etc. Earlier all these customer details were scattered around different application.
Pros and Cons
  • Seamless integration with Microsoft Dynamics 365 Customer Engagement Apps - Dataverse
  • Full customization capabilities
  • Integration with LinkedIn
  • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
  • Pricing is based on number of contact, even if you are not marketing all of them.
  • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
Likelihood to Recommend
Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.
Most Important Features
Return on Investment
  • It has improved ROI for the organization replacing the old marketing tools being used earlier.
  • Made the organization cloud ready earlier the organization was using on-Prem based solution.
Alternatives Considered
Microsoft Dynamics 365 Marketing is similar to ClickDimensions, as they both are tightly integrated with Dynamics 365 Customer Engagement. ClickDimensions is more suitable for relatively small and mid sized organization. ClickDimensions provides the solution to be imported within the existing Microsoft Dynamics CRM solution, so easy for existing CRM users to use it, however this also creates a dependency. Microsoft Dynamics 365 Marketing as a separate Unified Interface App, makes it better to use as a stand alone application for the department.
Other Software Used
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