Item: Miro
Rating: 10
Author: Guilherme Moraes

Overall Satisfaction with Miro

Use Cases and Deployment Scope

We use Miro for brainstorming and planning marketing campaigns, project roadmaps and creating advertising pieces. Miro is used in all stages of a marketing project, from the design of a campaign, the publication calendar of promotional materials, to the compilation of data for documentation for the future. It's a great way to establish and discuss ideas.

Pros and Cons

Pros

Campaign planning
Brainstorms
Collaborative work
Project Roadmap

Cons

Integration with project systems
Generative AI for project timeline
Allow embed into more systems

Return on Investment

Productivity improvement
Improved team collaboration
Centralization of information

Collaboration

Miro facilitated the creation and discussion of marketing campaigns among our team of remote collaborators, not only due to easy access, but also by allowing customization of tables and offering easy-to-edit templates.

Key Insights

Do you think Miro delivers good value for the price?

Not sure

Are you happy with Miro's feature set?

Yes

Did Miro live up to sales and marketing promises?

Yes

Did implementation of Miro go as expected?

I wasn't involved with the implementation phase

Would you buy Miro again?

Yes

Other Software Used

Artia, Microsoft 365, Notion

Likelihood to Recommend

Miro works very well for our brainstorming and carrying out marketing campaigns, as it has easy-to-adapt templates and also allows us to create boards from absolute scratch. It is also very useful for documenting results, allowing the insertion of different types of files within the framework. Perhaps it would not be recommended only for more important documentation, as files can easily get lost.

Comments

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Miro is ideal for marketing campaigns