Good Solution for Funnel and Engagement Analysis
May 09, 2014

Good Solution for Funnel and Engagement Analysis

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Startup

Overall Satisfaction with Mixpanel

Mixpanel helped us understand our sign up and engagement funnel better than any other product we tried. The easy to read graphs and ability to segment by cohort made MixPanel a valuable tool in meetings and throughout sprint planning and the product road-mapping process. Marrying MixPanel with our platform and ensuring we weren't seeing false positives was time consuming and a bit frustrating at times, but working through those troubles was worth it.

Pros

  • Visualize engagement data
  • Break down user engagement by cohort

Cons

  • Ease of integration could be improved, mostly by providing guidance and best practices on how to identify false positives/negatives
  • Faster lead conversion
  • Allowed the company to focus on trouble spots in our funnels
  • Drove product decisions based on engagement data
  • Google Analytics,KISSmetrics,Optimizely
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
It is best suited to understanding a funnel. Most web based software can be broken down into funnels, so it's suitable for most cases.

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