Item: Mixpanel
Rating: 10
Author: Verified User

Overall Satisfaction with Mixpanel

Use Cases and Deployment Scope

We use it to track user behavior throughout the entire site (SaaS), with a strong focus on the user signup flow. It is used by me (marketing + product) and sometimes designers in order to measure the attrition rate at various stages of the sign up funnel. It helps us to identify potential obstacles that users are facing in signing up for our service.

Pros and Cons

Pros

Able to identify users and track their behavior over time
Able to calculate user retention funnels
Powerful API that goes beyond page views but can also track link click, javascript events, etc

Cons

Lower pricing (too expensive)
More flexibility in setting up user flows (able to map different paths/ decision points branching from the same flow

Return on Investment

Greater transparency in knowing where/ why users attrite
Identify problems within the product/ UX that are causing problems for users

Alternatives Considered

Mixpanel does a great job in tracking user behavior throughout the site from minute details such as link clicks, to event triggers and general page views. Mixpanel also allows you to set up user flows retroactively which GA doesnt.

Likelihood to Renew

Mixpanel is extremely useful but the cost is a huge deterrent

Likelihood to Recommend

Need to have technical knowledge in order to fully integrate API tracking within the product with Mixpanel. however, once this has been completed, the tool is extremely useful. Mixpanel is much better than Google Analytics for the user behavioral tracking portion, but is lacking in terms of tracking user acquisition channels/ source/ medium.

Tracking sign up flow
Tracking usage of a particular feature that was recently launched/ modified
Tracking user retention

Innovative Uses

able to set up user flows retroactively

Future Planned Uses

Launching user surveys based on user behavior
Linking user attrition and attributing it to channel of acquisition

Evaluating Mixpanel and Competitors

Products Replaced

Key Differentiators

Price
Product Features
Product Usability
Prior Experience with the Product

product features - mixpanel works to what our needs are

Evaluation Lessons Learned

might look for a cheaper alternative

Mixpanel Implementation

Implementation Rating

can be done easily by a front end engineer

Implementation Details / Implementation Partner

Implemented in-house

learnt that event properties needed to be unique or they might be overwritten

Mixpanel Support

Support Rating

responsive support team, quick turnaround

Mixpanel Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None

Using Mixpanel

Usability

great, slick and clean interface

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None