Better than Google Analytics in tracking user behavior, but can be pricey
May 10, 2014

Better than Google Analytics in tracking user behavior, but can be pricey

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Engagement Plans

Overall Satisfaction with Mixpanel

We use it to track user behavior throughout the entire site (SaaS), with a strong focus on the user signup flow. It is used by me (marketing + product) and sometimes designers in order to measure the attrition rate at various stages of the sign up funnel. It helps us to identify potential obstacles that users are facing in signing up for our service.
  • Able to identify users and track their behavior over time
  • Able to calculate user retention funnels
  • Powerful API that goes beyond page views but can also track link click, javascript events, etc
  • Lower pricing (too expensive)
  • More flexibility in setting up user flows (able to map different paths/ decision points branching from the same flow
  • Greater transparency in knowing where/ why users attrite
  • Identify problems within the product/ UX that are causing problems for users
Mixpanel does a great job in tracking user behavior throughout the site from minute details such as link clicks, to event triggers and general page views. Mixpanel also allows you to set up user flows retroactively which GA doesnt.
Mixpanel is extremely useful but the cost is a huge deterrent
Need to have technical knowledge in order to fully integrate API tracking within the product with Mixpanel. however, once this has been completed, the tool is extremely useful. Mixpanel is much better than Google Analytics for the user behavioral tracking portion, but is lacking in terms of tracking user acquisition channels/ source/ medium.

Using Mixpanel

2 - Design, growth (product/ marketing)
2 - front end developer (javascript, html)
  • Tracking sign up flow
  • Tracking usage of a particular feature that was recently launched/ modified
  • Tracking user retention
  • able to set up user flows retroactively
  • Launching user surveys based on user behavior
  • Linking user attrition and attributing it to channel of acquisition

Evaluating Mixpanel and Competitors

  • Price
  • Product Features
  • Product Usability
  • Prior Experience with the Product
product features - mixpanel works to what our needs are
might look for a cheaper alternative

Mixpanel Implementation

can be done easily by a front end engineer
Change management was minimal
  • learnt that event properties needed to be unique or they might be overwritten

Mixpanel Support

responsive support team, quick turnaround
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
No - not necessary
able to answer questions on transitioning from the old mixpanel async api to the new analytics.track api

Using Mixpanel

great, slick and clean interface
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • setting up user flows
  • drilling down user behavior based on properties
  • setting properties of events