Effective social media and reputation management tool for multi-location businesses
January 21, 2019
Effective social media and reputation management tool for multi-location businesses
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with MomentFeed
We use it within our marketing department at corporate, to help with onboarding users in our operations department at our agency, and most importantly, with the local store owners and their staff. It helps us to manage incoming reviews across social media and the web, and it also helps to update and maintain the accuracy of our local listing data across the searchable web.
- Local social media management: being able to run social media accounts across multiple networks from one place
- Reputation management: responding to reviews from a number of sources all from one tool
- Local listing data: this is the unsung hero of the platform that works in the background. Without accurate data, people might not even be able to come in and actually spend money with you
- Customer support is very strong for us, and our reps (and others we have met at their conference) are all great folks
- More reporting options. There is a wealth of data able to be reported around just one Facebook page; now imagine the type of data you have available to analyze across dozens, hundreds, or even thousands of local pages. They already do a good job of showing some valuable insights (and providing every other metric they can via spreadsheet exports) but I think there's pretty much an endless array of possibilities beyond what they have. I suppose that's a slippery slope though.
- Some minor UI/UX issues. Some fields operate weirdly, some buttons may act funky, or the platform may not remember your location group selection when you move from one part of the product to another. Easily overlooked, however.
- Social media publishing is sometimes delayed and may go out a handful of minutes after you intended. Not a problem in most cases, but I'd schedule natively or with another tool if you're depending on a post to go out at an exact moment.
- Proper listing data at scale is essential for our business, and MomentFeed helps to achieve that
- It allows busy store owners, managers, and other staff to respond to reviews and post relevant local content to ensure that the guests remain happy
- It also helps us to ensure that local social media managers are adhering to brand standards on their pages
I have not personally used Yext, but after a couple demos I didn't find that it fit the needs of my past clients or current company as much as MomentFeed could; I had also heard horror stories about how Yext effectively holds listing data hostage or simply removes it once you are no longer a customer.