Smarter Marketing with Monetate
Updated February 25, 2015

Smarter Marketing with Monetate

Erin Hoskins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • TestLab
  • ActionBuilder

Overall Satisfaction with Monetate

We use Monetate to Test and Target most of our marketing placements across all of our websites for lead generation, subscription and content marketing. It puts control into our online marketing teams hands to efficiently and effectively optimize our marketing campaigns without intervention or resource needs from our technical team.

Pros

  • Allows our marketing team to efficiently and effectively launch tests and manage our onsite marketing campaigns without relying on our technical team.
  • More opportunity for personalization and advanced segmentation of offers.
  • Client success team easy to work with and very solution oriented.

Cons

  • More robust reporting and data extraction to a third party BI tool.
  • There can be a fairly lengthy "flicker" at times with swapping content when using the asynchronous tags.
  • Faster time to market for tests and rollout.
  • Less reliance on our technical team which frees up valuable resources for other projects to be completed.
  • More opportunity for segmentation and optimization because of ease of use of the platform.
The Monetate sales team was very well versed in their product. Implementation was slightly different and there was less reliance on our technical team for initial implementation and ongoing maintenance.
As a publisher we have different needs and KPI's for our business vs. the typical retail client. Out of the box many of the targets and optimization opportunities were geared for other industries, but we've worked with Monetate closely so they understand our business needs and have created solutions that work well for our business. I'm continually impressed with how well versed everyone at Monetate is with their product, including the sales team we worked with. That's a rarity!

Using Monetate

With a large scale implementation across many websites, we've really just scratched the surface of the potential uses of Monetate.

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