Monetate was a revelation to our company.https://www.trustradius.com/ab-testingMonetateUnspecified8.71221012013-10-16T15:22:03.198Z
Updated February 17, 2015
Monetate was a revelation to our company.
Score 9 out of 101
Overall Satisfaction with Monetate
- Monetate is able to pull geographical data, and drill down to send the right message to our customers. For example,the tool helped us segment so that we could send banners ads based on IP Address. Since we were product driven, we would send ads with jackets, winter hats, etc to cold weather areas and the reverse to the other side.
- I liked it and never had any issues.
- We found that 90% of tests we ran were successful. For the 10% that were not successful, we saved 10% of our project dollars because we did not need to hard code just to see it didn't work.
- It is used to do A/B Testing on all of our websites. I would test things like cart optimization, banner ads, product overlays, etc. For example we tested on a Diecast for NASCAR having an overlay that said "Autographed" versus the other half just finding out based on the product title. Based on testing results, we also changed the cart to be pink when a product was in the cart compared to the color not changing no matter whether a product was in cart or not.