MOZ - Powerful and User-Friendly SEO Suite
Updated May 16, 2014

MOZ - Powerful and User-Friendly SEO Suite

Mackinley Levine | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Moz

Our editorial staff has some experience using Moz, but I'm the primary user of the product.

Part of my role involves determining the SEO health of various sections of the site, and Moz's keyword tracking feature allows me to label keywords accordingly. This is nice, because it doesn't require me to keep any external documentation indicating which keywords are which.

I'm also responsible for addressing is technical issues with certain sections of the site. Moz provides a crawler that takes a peek at our site every week, but it's very basic and cannot receive positive instructions regarding which pages to crawl. You can, however, use robots.txt to tell the crawler which pages you want it to ignore. This wouldn't pose a problem for smaller brands (with smaller sites), but because our site is so big on content, Moz's cap of 10,000 crawled pages severely limits the usefulness of this tool for me.
  • Moz allows you to label keywords easily. This makes the data far more meaningful (and easy to organize) when you export week-over-week keyword rankings to Excel.
  • Moz's onpage grader is fantastic, because it runs each page through a check list of common sense SEO criteria and "grades" the page accordingly.
  • Moz's SERP analysis is really cool. Unlike the tool SEMRush provides, Moz doesn't just give you a breakdown of who's ranking for a given keyword--they show you how these sites stack up against each other in terms of domain authority, back links, linking domains, etc. Sometimes, meaningful patterns jump out of this information, providing us with a strategy to emulate.
  • Moz's crawler is very limited, but I consider it an add-on. If the crawler could receive positive instructions regarding which subdirectories to crawl, I wouldn't consider the 10,000 page cap to be a big deal.
  • Moz's on-page grader doesn't account for synonyms or keywords that are considered semantically identical by Google. For instance, a page that's ranking for "1st grade math worksheets" receives an "F" if the
  • I still have yet to figure out how to permanently sync Moz with our Google Analytics account. The plugin constantly gets disabled due to an issue I have yet to resolve.
  • Positive: a better understanding of how various sections of the site are performing search-wise based on keyword ranking gains or losses.
  • Positive: members of the Editorial team are able to brush up on their knowledge of SEO best practices by using the page grading tool.
  • Positive: a better understanding of why certain sites rank for competitive keywords.
  • Positive: a more clear and well-informed SEO strategy based on data regarding our competitors.
  • SEM Rush,Majestic SEO
  • Moz stacks up particularly well against SEM Rush because of how user-friendly and intuitive the software is. It also delivers the data I'm interested in in a way that's more useful.
  • SEM Rush's keyword research tool provides smart suggestions for semantically related keyword alternatives, but Moz's SERP analysis tool is far more useful than the tool SEM Rush provides simply because of the metrics it places alongside the SERP
  • Moz's keyword tracker is more intuitive and easier to organize than the similar service provided by SEM data, which is suggestive of the relative importance of factors such as back links, domain authority, etc.Rush.
  • In regard to the sheer scope of pages crawled, Majestic SEO's back link crawler is incredible, while Moz's crawler is fairly limited. Granted, crawling for back links is really all that Majestic does.
It's an essential part of our SEO strategy. We would also not want to lose any of the historical keyword data we've accumulated week-over-week: we've had it set up to track keywords for quite some time, and it can be useful for us to look at this data in order to be mindful of how our strategy is evolving. It also doesn't hurt to take a hard look at they keywords we've lost, and why we've lost them (perhaps even making some guesses as to how Google's algorithm has changed for certain broad keywords that can convey a number of different intents behind the search).
  • Are you looking for a crawler for a very large content site? Moz may not be your best bet, depending on the size of your site. Remember--their crawler is limited to 10,000 pages.
  • If you're looking to learn SEO or brush up on your knowledge of SEO best practices, Moz's on-page grader is very handy. Because they provide solid explanations for why every issue is in fact an issue, you can address optimization problems and learn SEO best practices simultaneously as you move through the checklist of issues. It's useful software for people who know their stuff, but it's also a really cool service because it doesn't assume a whole lot of prior SEO knowledge on the part of the user, either.
  • If you want to track week-over-week performance for tons of keywords (which can be labeled and organized), Moz is a great product. You will also have access to a ton of historical data if the tracking feature has been enabled long enough, which is really cool.

Using Moz

It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Feel confident using
  • The keyword tracker.
  • The SERP research tool.
  • The crawler.
  • The keyword tracker's historical data is output in an unintuitive way.