Moz is an SEO lifesaver
May 22, 2019

Moz is an SEO lifesaver

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Moz

Moz is being used by multiple people on the marketing team (copywriter, web developer, digital marketing managers, etc) to ensure our website is optimized to the best of our ability. We also use the keyword planner to help develop our content to ensure we're creating content that people are interested in and searching for.
  • Keyword research/planning.
  • Web analytics.
  • SERP rank tracking.
  • Moz's site crawl might not be the best for larger companies with more complex websites.
  • Their dashboard is helpful, but it can sometimes be overwhelming when trying to find the information you actually need.
  • The keyword planner feels a bit limited compared to other tools.
  • Moz has given direction to our team in terms of SEO, when we had none before.
  • We've been able to focus on keywords and content that will help us rank higher compared to our competitors.
  • Moz has been very helpful in helping us identify any major errors on our site that is hurting our ranking, and gives clear direction on what to do to fix them.
Moz seemed to be more user-friendly than SEMRush and Screaming Frog, and it allows us to do what we need to do (identifying issues with our site, keyword planning, competitor comparisons, etc). Other services would most likely provide more in-depth analyses and crawling functionality, but for our fairly straightforward and simple site, Moz seemed like the best and easiest choice.
Moz is great for smaller teams with more simple websites that are just looking for some additional guidance in terms of keyword planning and overall site SEO. If you have a more complex website, you'll most likely need to use additional tools in order to make sure your website is fully optimized.

Moz Pro Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Not Rated
Local SEO
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools