Item: Moz Pro
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Moz is used specifically by the digital marketing team, primarily to support our content marketing and SEO efforts. While those are the primary uses for us, we also use the platform for outreach targeting and site crawling and audits.

Pros and Cons

Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.

Moz' offerings have continued to split and introduce additional costs - limitations in crawl budget or keyword tracking can be annoying.
On-Demand Crawl toolset is not as robust as an Ahrefs.

Return on Investment

Moz has helped target our content marketing efforts through keyword research, leading to direct outreach from prospects on those targeted articles.
Moz' On-Page Grader has become part of our normal web publishing process, reinforcing best practices on our web and content teams and reducing errors.

Alternatives Considered

Ahrefs Site Explorer and SEMRush

The two closest competitors are Ahrefs and SEMRush, with additional tools upmarket.

Each platform has its own strengths, and we use all three at FMI. For Moz, we most like the Keyword Explorer toolset and its recommendation engine and filtering mechanisms - it's a big difference when you're focused on content like our company.

Support Rating

Can't comment here as we haven't had any support issues. We use the help documentation and guided videos to learn the platform.

Key Insights

Do you think Moz Pro delivers good value for the price?

Yes

Are you happy with Moz Pro's feature set?

Yes

Did Moz Pro live up to sales and marketing promises?

Yes

Did implementation of Moz Pro go as expected?

Yes

Would you buy Moz Pro again?

Yes

Likelihood to Recommend

Moz is an excellent tool for a team looking for an all-in-one digital marketing optimization tool. Although not best-in-class across the board, it's good enough - and affordable enough - to get the job done when you're bootstrapping.

If you're a large team or an enterprise site, Moz offerings have be supplemented by other tools or it gets replaced wholesale.

Moz is a cost-effective digital marketing toolset to use in your marketing stack.

Software Version

Overall Satisfaction with Moz