Moz is a cost-effective digital marketing toolset to use in your marketing stack.
Anonymous | TrustRadius Reviewer
October 22, 2019

Moz is a cost-effective digital marketing toolset to use in your marketing stack.

Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

SEOmozPro

Overall Satisfaction with Moz

Moz is used specifically by the digital marketing team, primarily to support our content marketing and SEO efforts. While those are the primary uses for us, we also use the platform for outreach targeting and site crawling and audits.
  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
  • Moz' offerings have continued to split and introduce additional costs - limitations in crawl budget or keyword tracking can be annoying.
  • On-Demand Crawl toolset is not as robust as an Ahrefs.
  • Moz has helped target our content marketing efforts through keyword research, leading to direct outreach from prospects on those targeted articles.
  • Moz' On-Page Grader has become part of our normal web publishing process, reinforcing best practices on our web and content teams and reducing errors.
The two closest competitors are Ahrefs and SEMRush, with additional tools upmarket.

Each platform has its own strengths, and we use all three at FMI. For Moz, we most like the Keyword Explorer toolset and its recommendation engine and filtering mechanisms - it's a big difference when you're focused on content like our company.
Can't comment here as we haven't had any support issues. We use the help documentation and guided videos to learn the platform.

Do you think Moz delivers good value for the price?

Yes

Are you happy with Moz's feature set?

Yes

Did Moz live up to sales and marketing promises?

Yes

Did implementation of Moz go as expected?

Yes

Would you buy Moz again?

Yes

Moz is an excellent tool for a team looking for an all-in-one digital marketing optimization tool. Although not best-in-class across the board, it's good enough - and affordable enough - to get the job done when you're bootstrapping.

If you're a large team or an enterprise site, Moz offerings have be supplemented by other tools or it gets replaced wholesale.

Moz Feature Ratings

Keyword analysis
7
Backlink management
6
SERP ranking tracking
6
Page grader
7
Competitive analysis
6
Site audit / diagnostics
5
Site recommendations
6
Task management
4
Local SEO
5
Social SEO
5
Mobile SEO
5
Global SEO
5
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated